The Indian elections are a complex, diverse exercise in democracy and the need to ensure a process for a fair and impartial election is of utmost importance. In light of Facebook's Cambridge Analytica scandal during the US elections, there's rising concern of the unclear role of the use of personal data in the context of the Indian elections. The rising role of data and technology in the elections since 2014 and the digital strategies employed in the run up to the 2019 General Elections is what the researcher aims to explore. The research draws upon news items, academic articles, policy and legislation, company websites and promotional material, campaigning and election material and voter rolls to investigate the role of data and technology companies in the Indian General Elections.