Advertisers will be required to provide verifiable public contact details before they can run political campaigns on Facebook, the company has announced. This is being done to ensure that there is accountability of all kinds of advertisements. This move is being seen as an additional measure ahead of the European elections in May, when citizens from across the EU will vote in new MEPs. On March 27, Facebook launched political advertising restrictions in the EU27, following partial rollouts in six countries including the UK,US and India. These restrictions require advertisers of "political" topics, which are defined in a different manner in each nation, to prove that they are targeting the country they are living in. It also requires them to store all their adverts in public databases for seven years, in addition to the information about targeting, spend and reach. Facebook also requires its users to provide either their phone numbers or email address through which interested parties can contact the advertisers while also allowing them to write what they want as a source of funding. Users who advertise at their personal level will have the option of not entering the information. Instead, Facebook will verify and publish their names.