Summary
Facebook has launched two new India-specific tools "Candidate Connect" and "Share You Voted", to boost civic engagement on its platform during the Lok Sabha elections in April. The "Candidate Connect" tool will help people learn more about their candidates and the "Share You Voted" tool will provide people with polling information while enabling them to announce and celebrate their vote.
Highlights:
- Starting next week, voters either through a bookmark in their settings or a message on their news feed will be able to watch 20-second videos of candidates contesting from their constituencies.
- The questions included in the "Candidate Connect" tool are an outcome of locally conducted consumer research programmes. Samidh Chakrabarti, director of product management for civic integrity at Facebook, said, "We aim to better equip our users as they look forward to participating in the political process of the country."
- Both tools will be accessible in 12 languages.