By the time Rajesh Jain was scaling up his operations in 2013, the BJP’s information technology (IT) strategists had begun interacting with social media platforms like Facebook and its partner WhatsApp. If supporters of the BJP are to be believed, the party was better than others in utilising the micro-targeting potential of the platforms. However, it is also true that Facebook’s employees in India conducted training workshops to help the members of the BJP’s IT cell.
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